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Great little article from the wonderful Imprint zine (a product of Print magazine) on the life and work of Lucian Bernhard, father of, among other things, Bernhard Bernhard Antiqua (1912), Bernhard Fraktur (1912–22), Bernhard Fashion (1929), Bernhard Gothic BQ (1930), Lucian (1932), Bernhard Tango (1933), and Bernhard Modern™ (1933–38).   The Priester Match poster designed in 1906 by Lucian Bernhard is a watershed document of modern graphic design. Its composition is so stark and its colors so starling that it captures the viewer's eye in an instant. Before Preister, persuasive simplicity was a rare thing in most advertising: posters, especially tended to be wordy and ornate. No one had yet heard of its young creator, who, thanks to this poster, was to influence the genre of advertising know as the Sachplakat, or object poster. Over the course of his career, which progressed from the turn of the century to the 1950s, Lucian Bernhard became a prolific designer not only of innovative posters but of trademarks, packaging, type, textiles, furniture, and interior design. From his studio in New York City (he left Berlin in 1922), he developed some of the most recognizable American business advertising and trademarks, for such clients as Cat's Paw, ExLax, and Lucian Bernhard, the “inventor” of the sachplakat or object poster, designed more thank thirty-five popular display typefaces, including many with his own name, including Bernhard Gothic and Lucian (the specimen sheet is above and below). Read more: His Name is Lucian, But Everyone Knows Him as Bernhard — Imprint-The Online Community for Graphic Designers For great design products, visit our online store: MyDesignShop.com

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Critique on iPad Typography

Joseph Yen | 1 comment | 06/02/11

Excellent thoughts on issues with typography on the iPad and what's missing.   I’m not an iPad naysayer. I forked…

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So here is some more of my work, please feel free to sneak a peek. Cheers and enjoy.

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