Amazon.com Inc. is testing a major redesign of its website, an overhaul that could refashion the way people shop on the world's largest online retailer.
The changes are expected to make Amazon's site easier to use and to navigate on a tablet computer, said online-commerce experts. Seattle-based Amazon is expected to introduce a tablet computer in coming weeks, people familiar with the device have said.
On Amazon's new website, a single row of buttons advertises only digital books, music, video and software.
Amazon spokeswoman Sally Fouts said in a statement that Amazon started testing the new design last week. "We are continuing to roll out the new design to additional customers, but I can't speculate on when the new design will be live for everyone," she said. She did not answer additional questions about the new website.
The new Amazon home page, which currently appears to be available to a fraction of Web users,…
Read Full Article »