03/8
On SCVNGR the Checkin Game is What You Make It
link source: mashable.com »
Page Excerpt
Foursquare challenger and real-world game layer app SCVNGR has released a new version of its mobile application that lets users create their own challenges.
The SCVNGR update comes just weeks after the company released a sophisticated rewards program where businesses (for example, The Boston Globe and the Minnesota Vikings) can create challenges and define the rewards for points earned at their venue. The new version opens up the challenge creation process to all users of the app.
The idea behind user-generated challenges is to allow game players to define the game for themselves. SCVNGR players could already select from a few seeded challenges such as snapping a photo or completing a social checkin; now they can easily create their own via the mobile app.
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The SCVNGR update comes just weeks after the company released a sophisticated rewards program where businesses (for example, The Boston Globe and the Minnesota Vikings) can create challenges and define the rewards for points earned at their venue. The new version opens up the challenge creation process to all users of the app.
The idea behind user-generated challenges is to allow game players to define the game for themselves. SCVNGR players could already select from a few seeded challenges such as snapping a photo or completing a social checkin; now they can easily create their own via the mobile app.
Read Full Article »
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