How an early-twentieth-century French banker shaped your favorite Instagram filters.
In 1909, millionaire French banker and philanthropist Albert Kahn decided to enlist the era’s burgeoning photographic technology in a mission far greater than aesthetic fetishism, and set out to use the new autochrome — the world’s first true color photographic process, invented by the Lumière brothers in 1903 and marketed in 1907 — to produce a color photographic record of human life on Earth as a way of promoting peace and fostering cross-cultural understanding. For Kahn, photography was a way of cataloging the human “tribes” of the world and constructing a vibrant, colorful quilt of our shared humanity.
Over the next two decades, until he was ruined by The Great Depression, Kahn dispatched a crew of photographers to more than 50 countries around the world, shooting over 100 hours of film footage and 72,000 images in what became the most important and…
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